Target Market And Competitive Analysis Essay - 3169 Words

Target market and competitive analysis It specifies the person who are the main source of income or via whom the business is growing and becoming successful. It means the customers who are likely to buy the product. One should consider numerous steps while considering the target market for the products. It can be divided into following categories: Demographic: It specifies the gender, income and education. In this category the people who are well educated and have knowledge about good and bad products come. In terms of our product, it is launched in China so it will target the educated people of China who believe in quality and standard. Furthermore, females love pets more as compare to men so the other approach will be to target the women of China by giving the best quality and standard of pets’ food in China market. The good influence on one woman will impact the other women of the society because this gender is the most friendly and information provider gender because information from one woman to other woman transfers very fast. Instead of this the Butch Pet food will target the high income people of China because they love to keep the pets in their houses and farms so by giving promotions and good quality the high income people will be targeted for sale in China. Geographic: It means to target the people on the basis of region, city size and climate. The climate of China is good for Pets so it is a advantage for the Butch company to sell the product over there becauseShow MoreRelatedSwot Analysis : Target Corporation Essay1745 Words   |  7 PagesTarget Corporation is known worldwide as a large retail chain that brings in millions of dollars each fiscal year. 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